Why Custom Maintenance Plans Matter

Most dealership maintenance plans look good on paper, but customers don’t drive the same way. Different habits, mileage, and expectations mean one-size-fits-all plans often miss the mark.

Custom maintenance plans work because they’re built around real customer needs, not generic coverage.

Why “Standard” Plans Underperform

Generic plans tend to create friction:

• They don’t feel relevant to the customer

• Service Advisors struggle to explain the value

• Customers either feel overcharged or under-covered

• The plan feels like a pitch instead of a solution

What Custom Plans Do Better

A well-built custom plan helps your dealership:

1) Match coverage to how people actually drive

A city commuter doesn’t need the same plan as a high-mileage driver.

2) Keep options simple without losing flexibility

You don’t need endless packages. You need a small set of smart plan tiers that customers can quickly understand.

3) Improve service retention

Plans create a reason to return on schedule, not only when something breaks.

4) Build predictable service lane volume

Consistency matters. Plans help turn service visits into a habit.

Why Subscription-Style Maintenance Works

Customers already understand subscriptions. When positioned correctly, a plan:

• Provides a seamless experience

• Greater peace of mind

• Makes planning easier

  
  

In other words, they’re buying simplicity and confidence, not just oil changes.

Where CarDio Fits In

CarDio helps dealerships offer custom-branded maintenance plans designed to support retention.

Not “just a plan.” Not “just an app.”

A dealership-branded system that helps customers stay loyal, return consistently, and keep service simple.

Generic plans create confusion. Custom plans create commitment.

If retention is the goal, customization isn’t a bonus. It’s the strategy.